July began with Chrome “marking” websites with no SSL Certificates. What does this mean? It means that Chrome will list your site as “not secure.” Previously, Chrome displayed a neutral information icon, but starting in July, the browser will warn users with an extra notification in the address bar. Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign.
SSL stands for Secure Sockets Layer - this technology is used to provide a layer of privacy and encryption between different communicating computer applications. You may have noticed when visiting a website, a green lock on the left side of your URL bar - this is SSL in action.
When an SSL certificate is installed on your domain, the information of your users is unreadable to anyone who attempts to steal it. The only people able to decipher it are the intended recipients at the other end of the connection.
The primary reason to use SSL is to protect sensitive information sent between computers and servers, such as credit card numbers, passwords, and other personal information. With an SSL certificate, your customers can do business with you with confidence that their information is going to be safe from identity thieves and potential hackers.
As a bonus, users are increasingly able to recognize when a site has an SSL certificate installed, and they feel more secure completing transactions. Also, an SSL certificate can even give you a boost with your search engine visibility, as Google recently announced that they will be more likely to show your site in search results if it has an active SSL certificate installed.
Your website needs every possible advantage for listings and rankings. We strongly suggest having a SSL Certificate installed on your website. Call Washington Graphic - we can take care of this for you today.