Writing great content is the best way to drive customers to your website. This requires time and work - great content won’t happen by itself, and your site needs a pro content producer. Poorly written content is a path that will ultimately get you nowhere. To boost SEO rankings or gain traffic and/or leads, you need to have great content on your blog and website.
Writing original content will cause search engines to give you more exposure and higher listings, which translates to more customers. Google has made it known that they do not like, and will penalize, duplicating or “reusing” content from other sites. Google rewards sites that produce original content with higher search rankings. This is due, in part, to Google valuing active sites over inactive sites in its search results. Great content keeps users on your site longer, improves your site’s search rankings, and will ultimately result in a positive net result on your business.
To create content that works for your site, keep the following in mind:
Making great content requires skill, experience and research!
Create strong defined headlines
Provide answers to your visitors
Create accurate, true and reliable sources
Engage your reader, make visitors want to continue reading
Include compelling visuals (photos, videos, infographics)
Update, Update, Update ... Don’t allow your site to stagnate, Create fresh new content regularly.
Call Washington Graphic Services - we create great content and offer monthly maintenance programs to keep your site fresh!