Most businesses undergo a detailed signage review by a consultant when they first open or rebrand, but those aren't the only times you should evaluate your location's visual communications. There are many great reasons to conduct regular reviews or audits of your signage.
Statistics to consider:
- 78 percent of customers have chosen to enter a store based only on its signage and graphics.
- 68 percent of shoppers have specifically bought an item due to signage. Packaging is VERY important too.
- Studies show that signage attractiveness directly correlates to how much time a visitor spends engaged with the subject of the signage!
- 40 percent of consumers have decided not to shop at a store because the poor condition of its signage caused them to assume its goods or services were not of high quality.
Your signage also needs to adhere to laws, state and local. Municipal signage regulations change often, and many businesses are not compliant with their city's signage codes and don't know the rules for variances and exceptions. A regular review can help your visual communications remain within the law.
For expert assistance: Call our team!
We have 20 plus years experience in designing, creating and building signs for businesses and organizations in the Washington DC area. You can look to us for affordable, custom exterior signage, window graphics and other outdoor solutions that will help you attract more customers. To get started, contact us today!