Your website content is vital to keeping current and getting new customers. Every update you make to your website helps you get new visitors, customers, and drives traffic to your site. An old website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.
Frequently updated websites offer search engines a haven for fresh content and sources of new information for their search requests. Simply put, if you update your website often with high quality content, search engines will love you for it.
New Content Means Search Engine Indexing
Don’t confuse this phrase with the thinking that fresh content will give you higher indexing. That may not be the case. However, the more frequently you update your website with articles, downloads, and new web pages, the more frequently a search engine will stop by to visit your website. When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide.
Google Loves Frequent Updates
Google is the world most used search engine. Google has tremendous influence on webmasters and how websites are constructed. When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.
New Content, New Keywords
Publish new content, this gets you more opportunities for your site to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.
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