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4405 East West Highway Suite 308
Bethesda, MD 20814
USA

301-312-6803

Washington Graphic Services is a Washington DC area Graphic Design Communications Company. We specialize in the design and development of marketing materials, brochures, annual reports, logos, customized graphics, web sites and website maintenance, ecommerce solutions, custom web applications, content management websites and branding.

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Tradeshow: A source for creating blog content

john mier

Creating blog content can be a large task…for anyone. This can be a real challenge, even for the very experienced. A blog has a never-ending appetite for content, whether it’s the written word, audio, photos or video.

Good news! Your next tradeshow appearance can give you weeks if not months worth of great content.

Be prepared or have a staff member at Washington Graphic Services attend and these are the items we can do.  Keep a notepad handy or whatever device you use to make notes. Could be your smartphone: just open up the audio recorder, make a few comments, put a label and that’s it.

You can get blog post ideas from prospects, visitors and your competition. Ask questions about problems they’re looking to solve and challenges they’re facing. Ask what specific industry they’re in and jot it down. Ask what the hot items are in your visitor’s world. Note what your competition is promoting and what they’re leaving behind that surprises you. Talk to industry leaders if you can find them, ask about products and services that their customers are asking about, and ask about what problems they also face in serving their clients.

Take photos and videos. If you have a client in your booth, ask them to sit down for a 60-second testimonial and ask what they like about your product. Take photos of booth staffers, managers and visitors (make sure you get names of visitors), and post them on your blog and on social media.

Ask your staffers what they learned – what their takeaways were at the end of the show. Ask what worked, what didn’t.

A tradeshow has oodles of ideas for content. All you have to do it be aware, make notes, record bits and pieces with your camera and write it up back at the hotel as well as when you get back to the office. You’ll have content ideas for weeks or months to come!

A staff member at Washington Graphic Services can write, edit, create all blog and social media content…we can even attend trade shows and record all the events and going-ons!