If you have to choose ... what would it be? You have to choose between writing a weekly blog post, or writing a weekly newsletter.
Will a blog post or newsletter be a bigger win for your business?
Benefits of writing a newsletter
The #1 reason to write a newsletter is to strengthen your relationship with an existing audience.
Each time you write a newsletter and hit send, you have an immediate audience.
When you run a blog, someone has to discover that there’s a new article EVERY TIME you post.
People who want to hear from you won’t remember to go regularly to your blog to see new articles.
Let’s say your target is to reach an audience of 1,000 people who care about the problem your business solves.
With a newsletter, you can build an engaged audience of 1,000 over time. Direct people to your newsletter sign up page. You can even start building interested readers before you write your first newsletter.
Benefits of writing posts on a blog.
The #1 reason to write blog posts is to reach new people.
Blog posts are more sharable through email and social media. People often ask for an archive of our newsletters to share with friends. If you’re writing interesting content (and you should be), then people will want to spread it on Twitter, LinkedIn, and Facebook.
Blog posts are indexed by Google and other search engines! This is a HUGE plus.
If you write articles, and let’s say you write an article about “roofing companies in Washington, DC”. Chances are that when someone searches for that in the future they will find your article.
Washington Graphic Services says...do both! We can write content, design, program, update all your posts and email news!