Make a wise investment in some beautiful, custom made, professionally designed signage from our skilled team at Washington Graphic Services. You've thought about the perfect style and approach to appeal to your specific target audience. You've hung that massive banner across the front awning, positioned large, colorful window graphics, and staked yard signs all around town. So why aren't your customers responding? Well, the fact is that there's more to looking good than creating terrific signs and banners -- there's the not-so-little matter of how you've set them up.
Strategically placed and designed graphics are key. Clean, bold and very clear and readable are also essential. Colors and contrasting graphics for quick and a understandable read. Graphics that draw the eye to specific points on or around your storefront, but a entire flock of them posted all over the place overwhelms the viewer while looking messy and disorganized. And by "strategically placed," we're talking about height as well. Do your signs fall into people's viewing zone? If you're not sure, go out front and check it yourself.
While you're out in the parking lot looking at your signage, do yourself a favor and keep backing up -- way up. Your signage may make an impression from a few feet away, but not from across the street or the other side of the highway. Make it as easy for far-away viewers as possible, with large banners and posters that are readable from a distance.
Little things mean a lot too. Are your signs sitting up nicely, or are they leaning one way or the other? Is your eye-popping banner hanging straight or crooked? Is your signage securely attached or blowing in the wind? These little issues not only affect your advertising's effectiveness, but they also indicate how much you care about details and appearances. Get them right, and you'll be looking good!