You write a great blog post but there's nobody there to read it, does it make a sale? You might have created a fantastic article filled with talking points related to your business. Your writer may have researched the most compelling topic, included loads of original insights and tied it all together with great graphics, but if that blog post isn't promoted properly, it simply won't be read. this mean it won't have any impact on your business.
1. Tweet your blog posts often and strategically.
Publish your blog post, then tweet it. Wait a few hours and re-tweet it. Wait two more days and tweet it again. Share your tweets, but be strategic: type different phrases, quotes and headlines each time you tweet the blog post, and time your tweets so that they can coincide with when your audience is online.
2. Write creative headlines and CTAs.
Want people to actually click over to your blog post? Don't be afraid to ask your audience to click for you. Include a call-to-action on your tweets so your audience knows what you need for them to do and how they can respond. Use a creative headline that will compel readers who sees it to click for more.
3. Always use great graphics/images.
Graphics/images/photos work well on social media, not just on Twitter. Make sure your blog post has at least one graphic or photo associated with it, and include this image every time you tweet it out. Your tweet will appear larger and more eye-catching in people's time-lines, making it more likely that they will click.
4. Tag people and businesses whom matter.
Are there specific people or businesses in your industry would be interested in your post? Tag them when you share it. If they like what they see, they'll retweet or share it, getting you even more eyeballs.
5. Use hash-tags ... but wisely.
Create industry-related hash-tags to promote your blog post beyond just your followers. This will increase the number of people and business that can and will see your posts. Remember people are visual, don't be afraid to use images but review them carefull ... you don't want to send out something thats embarrassing.
6. Thank you.
If you're getting lots of shares and interaction from key members of your Twitter community, be sure to thank them. This may make them more likely to continue to share, and increase your reach and exposure. Also come across as "geniune," people don't want to be used or feeling that these "thank-yous" are fake and manufactured.
7. We love ad campaigns (Google AdWords).
If you are business create a social media ad campaign such ad Google's AdWords. Budget this every year. You will get more traffic and business from it than you spend. TRUST ME. Google can boost your blog posts even further than you could reach organically. For a relatively small cost, you can pay to get your post in front of thousands of new, targeted audience members. WGS has been using Google for 10 years. It works.
Measuring the success of your content, optimizing how it is consumed ... these are all necessary steps in a great content strategy. But besides the actual content itself, the most important aspect of creating a blog post is how you promote it.
Washington Graphic Services can write, create and manage all your posts, tweets, listings, directory updates, ad campaigns and social media sites so you don't have to. We are much more affordable than an in house writer, programmer, graphics team. We can be your outsourced graphics and social media team for less than half of what you would pay one employee over the course of a year.
