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4405 East West Highway Suite 308
Bethesda, MD 20814
USA

301-312-6803

Washington Graphic Services is a Washington DC area Graphic Design Communications Company. We specialize in the design and development of marketing materials, brochures, annual reports, logos, customized graphics, web sites and website maintenance, ecommerce solutions, custom web applications, content management websites and branding.

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Blog

 

 

Update Your Website: Mobile-Friendly

john mier

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A mobile-friendly website is a website designed to display your website content on smartphones and tablets. It’s optimized for mobile devices because it makes it far easier for mobile users to read the desired content and navigate the website they choose to visit.

A mobile-friendly website easily adjusts to the screen size and resolution of the mobile devices that visitors to the site are using. By formatting the interface and the content of your website in a manner that is mobile-friendly, not only will you make navigation easier and the text larger for it to be easier to read, but you will also optimize your website for touch screens by adding touch-friendly elements.

Why do I need to upgrade to mobile-friendly website

Having a mobile-friendly website can have a great impact on your business and add to your bottom line. More than half of online traffic now comes from mobile devices.

This is certainly one of the most important reasons to start considering making your website mobile-friendly, since the majority of your customers are most definitely visiting your website via their mobile phones and tablets. Google ranks sites based on many factors and websites optimized for mobile devices will be given preference in mobile search engine results, urging website owners to improve their websites and provide their users with a better user experience.

Therefore, making your website mobile-friendly can significantly impact the ranking of your website in search engines. It can improve your search visibility, and enhance your brand identity and the user experience you provide.

Call Washington Graphic Services (301-312-6803) - we can upgrade your existing website to be mobile friendly.

Get Your Website Ranked High

john mier

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Washington Graphic Services keeps your website ranked and high on search engine lists by:

  • Creating original blog/social media posts

  • Updating content on websites

  • Updating software on websites and hosting servers

  • Creating, writing, designing, and sending out customized E-news letters

  • Maintaining, editing, and updating Google Adwords accounts, and applying for free listings/ads for all search engines such as Google, Bing, and Yahoo!

Your competition does all the above to keep ahead of you in search engine pages and rankings. Every business needs to fulfill these maintenance items to stay relevant. Washington Graphic Services can accomplish these critical services for you for a low monthly fee. You do not have to create any of this content… we do it for you and maintain your website. 

Call Washington Graphic Services today!

301-312-6803

Blogging and Content Strategy

john mier

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Blogging and new content on your website helps boost SEO (search engine optimization) quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

But Google's copious algorithm updates make this tricky. And today's SEO best practices are all about relevancy and intent. 

Why do I care about this? Why do I need to do this on my website? Because these efforts lead to many more potential customers finding your website and in turns increases customers and revenue.

Washington Graphics will create new content for you. We produce new content, stories, articles and graphics to your blog and social media. If you don’t have a blog we can build it on your sexting website or create a new website for you. 

Call Washington Graphic Services.. we get you more website traffic and more business!

Updating your website will help with Google Rankings

john mier

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Do you want to increase your rankings on Google and other search engines? Washington Graphic Services (WGS) has a strategy that will help you skyrocket those rankings. Writing and producing more, and new, content is a large part of the solution, but this can be complicated and time consuming - so let WGS do it for you.

WGS can make updates to your old content, create new and current content and posting, create an on-site blog and post content to your social media sites too. This delivers fast results if you are consistent and dedicated to keeping up your website. 

WGS can update the software and platform your website is created on. We can update WordPress or other CMS applications. WGS will make sure all links are functional and up to date. 

WGS can:

  • Improve your click-through rate

  • Fix grammar and spelling mistakes

  • Show Google that your content is fresh

  • Improve your content’s accuracy

  • Improve the freshness of your entire site

  • Show value by removing broken links

  • Link to newer, better resources

  • Include multimedia for better rankings

  • Improve how often Google indexes your site

  • Optimize for the right keywords

  • Share your content and promote it again

  • Fix any issues with recent Google updates

  • Repurpose your content for more backlinks

If you want to boost your SEO, look no further than updating your old content. To learn more, contact Washington Graphic Services today!

WGS Updates, Maintains, Edits and Creates Content for Your Website

john mier

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Washington Graphic Services does more than design websites. WGS keeps your website up and running! Websites are not something you do once. Websites need to be maintained and kept up-to-date for attracting new customers. Search engines such as Google and Bing rank your site based on updated, relevant content. If you don’t keep content current, you won’t be ranked by Google and Bing in the top tier pages.

WGS offers a wide range of creative and technical solutions to all of your website needs. We create relevant content, and program the back end of your website to attract customers. WGS edits and maintains your site over time to make sure you are getting the most out of your web properties.

WGS troubleshoots, upgrades software, manages hosting and keeps your mail working. We also specialize in e-commerce solutions, custom web and social applications, mobile applications, as well as email routing/configuration.

We offer a variety of plans to match your specific needs, and can work with a wide variety of web technologies to manage and update your site. Visit https://www.washingtongraphic.com/plans/ or call today to learn more about our website maintenance options and plans.

Email Configuration for your Business

john mier

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Nearly every business in 2018 owns a domain name for their business, and having email addresses for your employees that uses your custom domain ads a level of professionalism to your communications. Setting up email addresses through your web host can sometimes be tricky though for the inexperienced.

You also have to decide whether you are going to handle your emails through your web hosts server, or whether you like them to be routed directly to an external service like Office 365 or Gmail. Different options come with different steps to be configured, which can quickly lead to email routing issues.

Clients ask us often if we can troubleshoot their email issues, and it almost always turns out to be issues with how their email was initially configured. Email issues are common, and can grind a business to a halt if you depend heavily on email for your daily operations. If you’re having issues with your email routing, or would like to learn more, call Washington Graphic Services today!

Chrome, Search Engines Penalize websites with no SSL Certificates

john mier

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July began with Chrome “marking” websites with no SSL Certificates. What does this mean? It means that Chrome will list your site as “not secure.” Previously, Chrome displayed a neutral information icon, but starting in July, the browser will warn users with an extra notification in the address bar. Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. 

SSL stands for Secure Sockets Layer - this technology is used to provide a layer of privacy and encryption between different communicating computer applications. You may have noticed when visiting a website, a green lock on the left side of your URL bar - this is SSL in action.

When an SSL certificate is installed on your domain, the information of your users is unreadable to anyone who attempts to steal it. The only people able to decipher it are the intended recipients at the other end of the connection.

The primary reason to use SSL is to protect sensitive information sent between computers and servers, such as credit card numbers, passwords, and other personal information. With an SSL certificate, your customers can do business with you with confidence that their information is going to be safe from identity thieves and potential hackers.

As a bonus, users are increasingly able to recognize when a site has an SSL certificate installed, and they feel more secure completing transactions. Also, an SSL certificate can even give you a boost with your search engine visibility, as Google recently announced that they will be more likely to show your site in search results if it has an active SSL certificate installed.

Your website needs every possible advantage for listings and rankings. We strongly suggest having a SSL Certificate installed on your website. Call Washington Graphic - we can take care of this for you today.

Let's Talk About Your Database Needs

john mier

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Do you have data that you need to display for your users or customers? You probably need a database that your users can search and explore on your site. And you’ll also need a place to host that database. Oh, and you’ll also need a way to edit and update the database conveniently and simply.

As you can see, without the right expertise, building and maintaining databases can be overwhelming to say the least. Washington Graphic Services has extensive experience building, maintaining, and working with databases for our clients.

WGS can create a searchable database on your site, and even create a dashboard for administrators to use in order to edit the database so that your users are always getting the most up to date information. We can work with you to create user roles and permissions for your dashboard so that you can manage any security needs that you may have. We also take care of all hosting needs for these various elements, so you don’t have to worry.

If you are looking for a solution to your database needs, call Washington Graphic Services today to find out how we can help!

Custom Storefront and Interior Graphics

john mier

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Washington Graphic Services (WGS) designs and installs storefront and interior graphics in the DC/Baltimore area. WGS will take your storefront from outdated and uninspiring to WOW! Let our Design Team develop custom store graphics to turn your business into an attraction. Whether you are just looking to fill a few windows advertising your big sale or you want your shop front to take on a whole new look, we will handle your job in a timely and professional manner.

Store fronts can be used in many ways. If you’re one of several businesses in a row, store front signs and graphics can be used to identify where you are and make you easy to find. Another option is to list your services and showcase your work. It helps the customer know and understand what your business does, and what you can do for them. You can advertise what you do, what brands you sell, what specials you have, all while educating your potential customer. Think billboard advertising, only more cost effective and driving them directly to your shop or store.

Restaurants can use their storefronts to advertise daily/weekly specials, and retailers can advertise seasonal items or promotions while promoting their brand and image. Let the creative team at Washington Graphic Services take the free space outside of your shopfront and put it to work for you. Our installers will install your custom vinyl graphic wrap quickly and efficiently. Contact WGS for your quote today.

Websites need search engine optimization, now more than ever

john mier

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I want to tell you why SEO (search engine optimization) is still important to your business, and how ongoing SEO efforts will benefit you and your business website for many years to come.

Search engines like Google and Bing are an ever evolving database of website listings that people use everyday to find business products and services. No one uses yellow pages or phone books anymore and getting listed correctly takes time, resources and skill.  There are a lot of places from which your website could be getting traffic. If you are not listed in every possible category that relates to your business, you are missing out on valuable revenue. Your competition will be in those listings and they did not get there by accident or happenstance.

Your website needs to be searchable when people type in “keywords” - potential customers use search for:

  • Finding information
  • Solving a problem
  • Researching or buying a product

Many of these reasons are perfect opportunities for you to get traffic and customers. These searchers are highly motived people you can bring to your website to learn from you, and potentially buy something. This is especially true if you target the right keywords.

Getting it right with Keywords

It all begins with keywords. These are the words we all type in when we begin our search. A successful SEO campaign involves keyword research. Washington Graphic Services (WGS) analyzes your business, and your potential customers, and we come up with the right keywords for your website. Among other tools and software for analyzing your site, WGS can use Google Analytics, Google Search Console, upload a Sitemap for your site, and make sure your HTML is valid and contains the correct markup to make sure search engines are getting complete and correct information from your site. WGS incorporates these techniques, research, software and programming efforts to maximize your exposure, and to effectively function with search engine algorithms. 

Content matters

WGS will create quality content on your site because "content is king." Content matters because the keywords must match the content. The content must be quality content not just any content. From an SEO perspective quality is important because Google and other search engines are measuring it.